I mentor entrepreneurs starting and growing businesses across the UAE — drawing on lived experience rather than textbook advice.
Request Mentoring Who I Mentor
From a Vice President seat in investment banking to founding and exiting Rush Trampoline Parks and BOMIMO, I have made the mistakes that come with building something from nothing. Mentoring is how I pass on what I learned — honest, practical and compassionate, without the sugar-coating.
This is for founders at a crossroads: facing complexity, growth decisions, people issues or strategic choices, and wanting a thinking partner who has actually sat where they sit. I want the next generation of entrepreneurs — especially women — to move faster than I did.
Early-stage founders building their first business in the region, looking for a practical sounding board on strategy, structure and the realities of scaling.
Women starting or growing businesses across the UAE — navigating funding, leadership and growth with a mentor who has done it twice herself.
“Mentoring is how I pass on what I learned the hard way — clear-eyed, practical and kind.”Samantha Williams
Reach out to discuss mentoring, one-to-one or in a small group.
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