Before I advised founders, I was one. I built, scaled and exited businesses of my own — and I carried the weight that comes with them.
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I became an entrepreneur because I wanted control of my time and my life as a mother of three young children. I had a compelling idea, a clear vision and the determination to build something I could point to and say: I built that. I built Rush Trampoline Parks from my kitchen table, taking on every challenge with focus and resilience.
The night before we opened, I felt the full weight of responsibility — for my staff’s livelihoods, their careers, their families. Then Rush became an instant success. It was like letting a tiger out of its cage: $10 million in annual revenue, over a million customers, 200 staff across two UK sites.
But rapid growth created dependency, firefighting and pressure. Everything came back to me — and over time the cost was stress, health and quality of life. Discovering EOS® in 2019 gave me the clarity and structure I had been searching for. I exited the business in 2020, but EOS® stayed with me — and its relevance only grew through every leadership role that followed.
Founders do not just need a better business. They need a better experience of leading it.
Vice President roles at JP Morgan, Deutsche Bank and Credit Suisse First Boston, trading equity derivatives, and structuring hedge fund derivative products to sell to private banks and institutional investors across Europe, Asia and Latin America. I closed transactions totalling over $2 billion.
Founder & CEO of Rush Trampoline Parks — scaled to $10M revenue and 1M+ customers. Founder & CEO of Girl Power Nutrition t/a BOMIMO — Telegraph/NatWest Top 100 Female Entrepreneurs to Watch 2022, supplier to Holland & Barrett.
Joint Managing Director of Splash About International and Bambino Mio, leading two consumer brands through a post-acquisition phase — before relocating to Abu Dhabi to work alongside the region’s founders full-time.
The goal is always the same: clarity, alignment and action.
Keble College, Oxford — alongside a BSc (Hons) in Mathematics from the University of Bath.
Professional EOS® Implementer, Vistage Chair Academy trained, plus CPD-accredited Executive Menopause Coach.
Top 100 Female Entrepreneurs to Watch (Telegraph/NatWest, 2022). UK Enterprise Awards winner 2020. Qualified helicopter pilot PPL(H), multiple marathon runner and triathlete, qualified personal fitness trainer.
If any part of my story sounds like yours, let’s talk about where your business is now — and what needs to change.
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